Walk in the garden

  And there is only a little time left to balance our accounts for this year 2024. And elsewhere, in the world, how are garden centers reacting to attract their customers? This is what we are going to see with a little Facebook stroll through the world of the garden!

Walk in the garden

We had a difficult start to the season with the rain. And if the turnover in autumn can modify the developments a little… or the regressions, we are interested.

To do this, communication is a key weapon, it brings our customer in. Then, on site, you will need the Wow effect, a tailor-made welcome and exceptional offers. If all goes well and if these different criteria are respected to the letter, perhaps we will be able to pop the champagne at the end of the year…

So to help you, here are some communication ideas from around the world. Walk in the garden via the Facebook Pages of garden centers abroad is perfect for getting an idea of ​​current communication actions.

Social networks have become a formidable weapon for attracting our consumers, so we might as well take advantage of it!

As a reminder, the more present you are on the networks, the more likely you will be followed by your followers.

On the other hand, every week, or every day… You have to spend time there and find new ideas.

Here are some from New Zealand, Botswana, the USA and Cyprus.

The Greenery

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North of Wellington, in the North Island, is the town of Levin and its 20,000 inhabitants. This is where we will discover the Greenery. A good garden center in all respects!And there, it’s a party to celebrate the arrival… of spring.And they don’t skimp on resources. In addition to free entry, you can find food trucks, a fruit ice cream seller, music, promotions, entertainment and games for children on site. And you will benefit from a 20% discount on plants, all in a very country atmosphere. So, are you convinced? If it wasn’t so far, we could take a trip there, right?

The Greenery is located at 1198 SH1 Manakau, Levin, New Zealand

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“It’s that time of year again! The changing of another season!
So come and celebrate Spring with us!
There will be food trucks, candy floss, real fruit ice-cream, live music, spot prizes and free entertainment for the kids – a bouncy castle.
Enjoy late-night shopping at The Collective and receive 20% of all Garden Centre plants on the night!
We look forward to seeing you here amongst the blossoms and hay bales!
Free entry.”

Garden Center Metsimotlhabe

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We change corners. On the way to Botswana. For the record, it is the country in the north of South Africa, between Namibia and Zimbabwe.We are here in the south of the country, on the border with South Africa, north of the city of Gaborone. The Garden Center is simply called Garden Center Metsimotlhabe, named after the town of the same name with 50,000 inhabitants.Here the producer has opened his greenhouses and is offering a supply of vegetable plants.

The cultures are “homemade”.There, we have just come out of the dry season and we are entering the wet season with a lot of rain and temperatures that are still very hot and above 30 degrees. Needless to say, everything will start to grow!In any case, for the cabbages, there is something to do 🙂!

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Here is today’s address: Garden Center Metsimotlhabe along Molepolole road. 72819323.

Durham Garden Center

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Now heading to North Carolina, USA. There, it was parks day, Parkingday!For the occasion, the Durham Garden Center is supporting a group of students who are offering an exhibition on native plants.The idea is to transform the parking lots a little more to make them progressively greener.

“DGC was proud to support a group of NC State students with beautiful native plants for their “Park Day” display this past weekend!Park Day is a global, public, participatory project where people around the world temporarily reuse curbside parking spaces and convert them into public parks and social spaces to advocate for safer, greener and more equitable streets for people.   “.

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Durham Garden Center is in Durham, a city of over almost 300,000 people. It is located northwest of Charlotte.4536 Hillsborough Rd, Durham, NC, United States, North Carolina

Blumeco Garden Center

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Return to Europe, to Cyprus, in the southern suburbs of Nicosia. The exact address is 105 Makariou Ave. Latsia, , Latsia, Cyprus.Blumeco Garden Center is offering us a great weekend with a new arrival of indoor plants.Nothing extraordinary on the plant side, but the images are quite explicit and the Facebook page of this garden center is very attractive. It makes me want to go take a look!

Καλό Σαββατοκύριακο!  Νέες παραλαβές σε φυτά εσωτερικού χώρου! Επιλέξτε αυτό που ταιριάζει καλύτερα στον δικό σας χώρο!Σάββατο 8:30 – 19:30…

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Have a great weekend!  New deliveries of indoor plants! Choose what suits your space best!Saturday 8:30 a.m. – 7:30 p.m.Sunday 9:00 a.m. – 3:00 p.m.

That’s it for this month, see you soon for another walk in the garden.

Roland Motte… Gardener!